Behind the scenes

"RETURN OF THE GOAT” Backstage: the 80s horror film concept was an easy sell and their creative agency SHIFT Active Media was immediately fired up for the project.

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Focus and Santa Cruz

Santa Cruz Bicycles has appointed Focus Italia Group as their new distribution partner in Italy from March 19, 2018 and Italian dealers serviced and supplied directly from within Europe.

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Chicken line

Research and innovation together with handcraft quality give life to a high end finished product, entirely Made in Italy.

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Tour des Combins

Is Freeride a state of mind? A bikepacking journey. We still had 3 inch tires, but this time our entire ensemble including bike, tent, sleeping bag and provisions weighed less than the bike of our past.

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Mistery MTB

Our next mission is to start developing dedicated mountain biking trails on Misery Mountain so we can continue and improve the fun had on our trial days!

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Groucho frames

With supportive Torinese parents who taught him the value of taking things apart and learning how they work, Luca found it quite natural to learn to weld his own frames.

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